25 Nov '12, 6pm

Rupp, Puskedra, and Japanese Distance Running: Why is The Land of the Rising Sun so good at long distance events?

Rupp, Puskedra, and Japanese Distance Running: Why is The Land of the Rising Sun so good at long distance events?

4.) Create an AMERICAN Ekiden Relay event between the shoe companies! This gets debated a lot, "how much value does sponsoring an athlete bring to a shoe company?" What happens if there are relay events, broadcast live, where the various shoe companies compete against each other? Imagine if NYC hosted an event in central park. Galen Rupp hands off after his 5k leg to Dathan Ritzenhein. Ryan Hall has a 25 second lead going into the last 10k leg. Can he catch him? How exciting would this be! This would also increase the depth in distance running. For example, would Sketchers only sponsor Meb? If they only sponsored Meb, he would have no chance of being on that anchor leg. Could this bring additional sponsors to the sport? If this is shown on live TV, would a company like McDonalds want to improve it's fast food image and sponsor a team to compete in a running event? National...

Full article: http://www.flotrack.org/coverage/249682-2012-Cross-Countr...

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