29 Jun '16, 7pm

Nike Unveils Innovative Team USA Olympic Track Gear

Nike Unveils Innovative Team USA Olympic Track Gear

The main focus of Nike's unveiling, however, was the shoes, and the new technology designed to make the athletes who wear them faster. A large display of models for every discipline of track and field—from the 100-meter dash to the marathon and long jump to pole vault—held center stage in one of the rooms at the Studio 45 event space, and the neon yellow shoes, with pink highlights, were impossible to miss. It’s quite likely those fluorescent shoes may be crossing the finish line first in Eugene and Rio as well if the new technology they incorporate pays off, according to Brett Schoolmeester, Nike’s running footwear design director. “We started with the sprints,” he said. “We hadn’t updated our sprint line in several years, and what we learned is that athletes’ feet need to become very rigid to propel them faster. Our goal was to make our spike plates even stiffer but at t...

Full article: http://running.competitor.com/2016/06/photos/nike-unveils...

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