28 Jul '15, 3pm

The @Beach2Beacon10K is now providing FREE race photos. How cool is that?

The @Beach2Beacon10K is now providing FREE race photos. How cool is that?

The decision by the Beach to Beacon is a “game-changer,” says industry veteran Sally Edwards, who cofounded the Fleet Feet chain and later sold it. Among runners’ chief complaints about races, Edwards says, are high entry fees, low proportions of that money going to charities—and paying for race photos. “Almost any time you find a way to reduce pain for the runner, it’s going to take off,” she says. “And the losers are the ones who, in my opinion, have not stayed up with the times and have created an economic incentive” for companies offering free photos to enter the market. The new model not only saves runners money, Edwards says, it promotes races and their sponsors when the photographs are shared on social media. “It’s a win-win-win,” she says. TD Bank will underwrite the cost, in exchange for which the 6,500 Beach to Beacon runners will have to go to its website to dow...

Full article: http://www.runnersworld.com/races/beach-to-beacon-10k-is-...

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