21 Jun '12, 6pm

Pro Ben Hoffman (@bhoffmanracing) gets the award for most unconventional (and maybe coolest) sponsor @TriathleteMag

Pro Ben Hoffman (@bhoffmanracing) gets the award for most unconventional (and maybe coolest) sponsor @TriathleteMag

The winery gets its name from a probability theorem stating that a monkey, randomly striking the keys of a typewriter, will eventually knock out the complete works of Shakespeare – an allusion to the seemingly random brilliance that goes into each batch of IMT wine. Back in 2008, Ben Parsons, IMT’s chief monkey, along with his wife Karen, hitched a 24-foot gooseneck trailer to a pickup truck and traversed the country, scavenging supplies from wineries that were going out of business. Armed with enough equipment to squeeze their first varietal, IMT was born. The wines are crafted minus an IMT-specific vineyard. Instead, Parsons buys grapes primarily from farmers throughout Colorado, as well as from Oregon and California to furnish his luscious venture.

Full article: http://triathlon.competitor.com/2012/06/features/dispatch...

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