27 Feb '15, 5pm

7 shoeboxes that offer some serious inspiration inside:

Shoeboxes The shoeboxes that bring your new kicks home usually have a short lifespan: Act as carrying case, dispense shoes, then fill your closet (or recycling bin)—never to be seen again. But unlike a used pizza box, shoe brands are seeing some valuable real estate with their cardboard carriers—especially under the lid. "Getting new running gear, especially shoes, represents the potential to create new experiences and it’s always really exciting," says Chris Tobey, Brooks Running brand creative director. Yes, beyond printing a logo wide and big onto the box, some time is actually put into the message you get when you "open the hood" for your new shoes. Here's a look at how several shoe companies are trying to motivate and inform you before you take your new shoes out for a ride. Text by Brian Dalek Inov-8 Shoebox For Inov-8, they realize that opening the shoebox is the be...

Full article: http://www.runnersworld.com/photos/shoebox-lids-a-new-sou...

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7 shoeboxes that offer some serious inspiration...

runnersworld.com 27 Feb '15, 5pm

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