27 Feb '15, 4pm

[email protected] is opening a flagship store in Seattle this summer:

.@oiselle is opening a flagship store in Seattle this summer:

Women’s athletic apparel company Oiselle, which has been a mostly-online retailer to this point, announced earlier this week that it will open its first retail store early this summer in Seattle, Washington’s University Village. Sally Bergesen, the company’s founder and CEO, said that opening a brick and mortar store has been a long-term goal since she started the brand, and the store’s location couldn’t be better. It will be located two miles from the company’s headquarters, which will allow Bergesen and her staff to keep their eyes on it as it gets off the ground. She is also hopeful that having a presence in the University Village, a popular destination for area visitors, will attract new audiences to the brand. “We’ll get exposure to a whole new population that won’t have ever heard of us. That’s something I’m really excited about,” Bergesen says. “We’re well known wit...

Full article: http://www.runnersworld.com/running-apparel/oiselle-annou...

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