28 May '14, 5pm

Imagine a world where race photos are FREE. One marathon is making it happen:

Imagine crossing the finish line of a marathon, collecting your medal and postrace nutrition in the finisher’s chute, and then grabbing your free photos. The San Francisco Marathon will make this scenario a reality on July 24 when it becomes the first major city marathon to offer free race photos to runners. “We represent the greater San Francisco Bay Area, and we feel that the marathon should be representative of the culture and community we represent,” Tom Huston, race director for the San Francisco Marathon, told Runner's World Newswire . “Because we are the tech capital of the world, we wanted to take a more forward-thinking approach.” Huston hired a third party company, Gameface Media, to shoot photos of runners along the course. Runners will be able to claim their photos online, download, and share them on social media. Runners will also have the option to get prints...

Full article: http://www.runnersworld.com/races/san-francisco-marathon-...

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