28 Mar '14, 3pm

Goucher Deal Could Signal Shift in Sponsorships:

Well, not literally, but theoretically, at least for the time being. Last week when she left Nike after 12 years for Oiselle , a Seattle-based company that makes women's running apparel, it broke ranks with the customary elite runner sponsorship agreement. Traditionally, professional runners sign with a major shoe company that exclusively outfitted them from head-to-toe. It was a mutually beneficial arrangement. The shoe sponsor was the primary, and often most stable, source of revenue for the athlete. In return, the shoe company had a well-muscled billboard for their brand. Now, by leaving a shoe giant for a seven-year-old company that doesn't even sell running shoes, Goucher is providing a glimpse into an alternative way for elite athletes to structure sponsorship deals.

Full article: http://www.runnersworld.com/elite-runners/goucher-deal-co...

Tweets

[email protected]'s deal with @Oiselle could signal...

runnersworld.com 28 Mar '14, 4pm

Well, not literally, but theoretically, at least for the time being. Last week when she left Nike after 12 years for Oisel...

Gabe Grunewald has no "ill will" toward Jordan Hasay

Gabe Grunewald has no "ill will" toward Jordan ...

runnersworld.com 28 Mar '14, 9pm

When her “whirlwind of an indoor track season” wrapped at the IAAF World Indoor Championships, Gabriele Grunewald was told...

THE LIST: Conversation starters for your long run this weekend

THE LIST: Conversation starters for your long r...

runnersworld.com 28 Mar '14, 7pm

What savvy runners will be talking about this weekend... By Mark Remy (Google+ ) Published March 28, 2014 1. The enduring ...

BREAKING: @KaraGoucher signs with @oiselle:

runnersworld.com 20 Mar '14, 10pm

Olympic distance runner Kara Goucher has signed with Seattle-based women’s running apparel company Oiselle, the company an...

[email protected] has signed with @oiselle! Our story:

runnersworld.com 20 Mar '14, 10pm

Olympic distance runner Kara Goucher has signed with Seattle-based women’s running apparel company Oiselle, the company an...

Sweet, we made it into @runnersworld! @mergerec...

runnersworld.com 28 Mar '14, 6pm

Location: Chapel Hill to Durham, North Carolina Distance: 25K (approximately 15.5 miles) Field: 693 runners Date: Saturday...