30 Aug '17, 4pm

A Brief History of the Sports Bra

A Brief History of the Sports Bra

“In the past five years, there’s been an explosion of brands availing themselves of the research,” says LaJean Lawson, an exercise scientist who has studied breast movement for 33 years. Her landmark 1984 paper was criticized as a waste of state funds—studying bouncing breasts earned her a Golden Fleece Award, a sardonic honor given to public officials who misuse taxpayer money—but since then, sports bra manufacturers have started to see value in such data. In 1987, Jogbra (now Champion, after Playtex bought the brand in 1990) hired her as a consultant. Today, Lawson operates her own bra testing lab, and more companies have brought breast researchers into the fold: Since 2010, Brooks (which consolidated with Moving Comfort in 2006) has operated a dedicated bra testing lab staffed by biomechanists. And Lululemon sought input from Progressive Sports Technologies at Loughboro...

Full article: https://www.runnersworld.com/sports-bras/a-brief-history-...

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