27 Nov '14, 11am

A Hoppy Partnership: Brewery Sponsors In Ultrarunning

Among the more envy-inducing sponsorships that Sage has acquired is his partnership with Avery Brewing Company in his hometown of Boulder, Colorado. From the obligatory “What is your favorite beer?” question on UltraRunnerPodcast interviews to the AJW’s Taproom column on iRunFar, few would dispute that the ultrarunning community is nuts about craft beer. Many ultramarathon races feature post-race parties with free local craft beer, but an individual runner with a brewery sponsor was something new. Not only was I curious about how Sage’s relationship with Avery began, but I wondered if I too could partner with a brewery.

Full article: http://www.irunfar.com/2014/11/a-hoppy-partnership-brewer...

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