27 Aug '14, 3pm

The flight of Kate, by Cait Chock: Kate Grace is one of the examples of how niche brands outside of footwear a...

The flight of Kate, by Cait Chock: Kate Grace is one of the examples of how niche brands outside of footwear a...

Kate Grace marked the first elite of her level for Oiselle. Certainly we can't give her all the credit for the way the brand has collected a bevy of big name runners, their spread reads like the line-up of American Distance Runner Sweethearts, but she clearly was a key player in building that momentum. Today, Oiselle is a major force in leading the charge in how companies sponsor and market their athletes, "I did know that this was something special. The relationships within the company, the friendships in the office, and with their athletes, the support and encouragement around the country - those are unique. It is a good foundation, and good things tend to grow."

Full article: http://www.runblogrun.com/2014/08/the-flight-of-kate-by-c...

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