24 Jul '14, 8pm

Exploring Chocolate World and the Hershey Technical Center

Exploring Chocolate World and the Hershey Technical Center

While we ate breakfast at the Technical Center, we listened to a short presentation from Allison Kleinfelter, Hershey’s bubbly senior manager of strategic communications, and provided feedback to the company about what food transparency means to us. Our feedback ranged from believing that food transparency is leaving everything out in the open for the public to read and understand to skeptic thoughts believing that “food transparency” is an overused PR term that leaves a lot to be desired. Allison took note of our feedback and encouraged an open and honest discussion before it was time to get dressed in some snazzy lab coats and hairnets and head off to learn about chocolate product development.

Full article: http://www.pbfingers.com/2014/07/24/exploring-chocolate-w...

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