23 Jun '14, 10am

A look inside the frantic head of Martin Gaffuri, trail runner/entrepreneur:

I have been witnessing the trail running scene evolve since 2006. From a few outdoor core brands pushing trail running specific products to the market, to road running companies seeking to get a share of that growing market, brands were the first to ‘create’ that market. Then, sponsorships allowed a few of the top athletes to achieve their passion being sponsored for running in the mountains. By now, races have popped out everywhere, throwing more athletes in the mix and to higher levels, money was a question raised more and more, as a logical extension of that market now generating millions of dollars worldwide. And I believe it’s a good thing. Now, the frame of my perception of trail running is set, let’s set a perfect vision.

Full article: http://www.irunfar.com/2014/06/fast-forward-an-interview-...

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