30 May '14, 7pm

Minamilism is all but dead.2013 Running Shoe Sales Data: What Runners Are Wearing? via @Runblogger #run

Working in the industry of selling shoes gives me a different perspective than some. If what is being referred to as minimalist shoes is the barefoot style, then yes, that segment is down. We are seeing very few people buy them again after their first purchase. Return customers are buying the lightweight models instead. People want more protection than the barefoot models provide. Lots of people bought into the hype about minimalism changing their footstrike and gait pattern to a more natural movement. The problem is that we live in a society of instant gratification and most people didn’t want to take to time required to transition from traditional shoes to barefoot models. People were either transitioning too fast and having a variety of issues with lower leg and foot problems, or they were still heel striking/over striding and having lots of pain because there is no cus...

Full article: http://runblogger.com/2013/05/2013-running-shoe-sales-dat...

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