25 Oct '13, 10pm

New Blog: The Placebo Response- Belief, Expectations, and why it matters in the world of sport:

The Placebo Response. Just say the words and you generally get a negative response. People think of a placebo as some no good trick used by devious people to deceive some unsuspecting innocent person. It’s accepted in the medicine and research world as a way to test true effects of a substance or intervention versus an effect that can’t be attributed to the actual intervention. We’ve been taught to separate out the chemical effects of the medicine from any effect that surrounds it. So placebo is generally thought of as an undesirable thing. No one wants the placebo pill that may only help a little bit because you think it helps. We want the real pill. But what if we switch the thinking around, and instead focus on the way the placebo works, using that as a conduit to see how belief influences effects; and in particular, how belief influences performance.

Full article: http://www.scienceofrunning.com/2013/10/the-placebo-respo...

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