26 Sep '13, 9am

Cause Sponsorship Spending to Total $1.78 Billion in 2013

Cause Sponsorship Spending to Total $1.78 Billion in 2013

Bestsellers Garmin FR 410 Garmin FR 405CX MOTOACTV Garmin FR 405 Nike+ GPS Garmin FR 305 Garmin FR 405 Garmin FR 910XT CHICAGO – While questions over authenticity and transparency have raised some red flags over the past few years, spending on causes remains alive and well. Sponsorship spending on causes is expected to total $1.78 billion in 2013, up 4.8 percent from 2012, according to IEG, LLC . While the increase is up significantly from the 1.2 percent increase in the previous year, it trails the projected 5.5 percent growth for the overall sponsorship industry. One trend: The growing number of nonprofits replacing one-off transactional campaigns with authentic marketing partnerships that drive long-term value. “Consumers want to support programs that truly make a difference, and nonprofits—and their corporate partners—are obliging,” said William Chipps , senior editor ...

Full article: http://runinfinity.com/2013/09/cause-sponsorship-spending...

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