30 Aug '13, 10am

Join the discussion about ultras, growth, and running.

However, these benefits have come at a cost. Pressure on the environment has caused many to reconsider the impact of large trail running events. The cherished egalitarian, we’re-all-in-this-together culture that has characterized ultrarunning for a generation is, in the opinion of some, under siege as a result of growth and change. The corporatization of some events has created a backlash to what some perceive as a faceless, nameless, business mindset where once there was an old guy in shorts with a megaphone, some yellow streamers, and a bag of flour. Growth, in all of its forms, has stretched the culture of ultrarunning. And, in the midst of that expansion, the issue of money deserves a place in the discussion, perhaps at the top of that discussion.

Full article: http://www.irunfar.com/2013/08/the-cost-of-doing-business...

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