24 Jun '13, 4pm

Is The Minimalist Trend Over? - Comments on Injury Risk and Sales Data #runradar

Is The Minimalist Trend Over? - Comments on Injury Risk and Sales Data #runradar

Data on minimal shoe sales were not always reported the same way, and sometimes they were not reported at all, but I think the table gives a good flavor for trends. What you’ll notice is that shoe sales as a whole at specialty retail were pretty lousy this past winter (it was a rough winter for running outdoors compared to last year, at least in my neck of the woods). If anything, minimal did better in terms of relative growth compared to more traditional categories in Dec 2012-Mar 2103, though the total dollar sales of minimal shoes is small relative to the traditional categories (see below). Even looking at April 2013 sales, though minimal as a whole did not do as well as other categories, it seems that the numbers were brought down by reduced sales of minimal trail shoes. Minimal road shoes experienced a 10% increase in sales in April relative to last year. The big thin...

Full article: http://www.runblogger.com/2013/06/is-minimalist-trend-ove...

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