21 Jun '13, 4pm

The Future of Minimalist Running: Article from SGB Weekly Discusses Brand Perspectives and Provides Some Shoe

The Future of Minimalist Running: Article from SGB Weekly Discusses Brand Perspectives and Provides Some Shoe

The most recent issue of SGB Weekly features an interesting article by Thomas Ryan on the future of minimalist running shoes. The article focuses on current trends, and runs through how each manufacturer plans to approach the continually evolving footwear marketplace. The opening paragraphs give a pretty good flavor of what follows: With many runners reportedly finding barefoot extreme to be too ‘extreme’ for them, more cushioning and support is being added to ultra-lightweight run models for Spring 2014. “I think consumers are realizing that minimal or natural footwear is not a silver bullet or the across-the-board solution for all runners,” said Mike Thompson, Pearl Izumi’s product line manager, run footwear. He noted that despite all the minimal discussion, nine out of 10 shoes purchased at specialty run are 'traditional' run footwear, with stability still making up alm...

Full article: http://www.runblogger.com/2013/06/the-future-of-minimalis...

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