21 Feb '13, 5pm

Amby Burfoot on Energy Return in Running and the adidas Boost Midsole: A bit over a week ago adidas introduced...

A bit over a week ago adidas introduced their new Boost midsole technology . Based on mechanical testing, Boost is touted as providing the best energy return of any cushioning material currently incorporated into a running shoe. This finding was confirmed by Runner’s World Magazine , who put the shoe to the test in their shoe lab and found the cushioning material to indeed be a cut above the rest when it comes to energy return. After the Boost introduction, I wrote a post in which I criticized the marketing approach taken by adidas , pointing out that how a material behaves in mechanical testing may not be the same as how it behaves on the human foot. I received a bunch of responses to that post, many via private email, and the vast majority came from people agreeing with what I wrote. One of those emails came from Amby Burfoot, who has watched shoes evolve (or devolve dep...

Full article: http://www.runblogger.com/2013/02/amby-burfoot-on-energy-...

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Amby Burfoot on Energy Return in Running and th...

runblogger.com 21 Feb '13, 5pm

A bit over a week ago adidas introduced their new Boost midsole technology . Based on mechanical testing, Boost is touted ...

Should you care about your shoe's "energy retur...

runnersworld.com 21 Feb '13, 8pm

In the late 1980s the New York Times heard that several running shoe companies were flirting with a new idea called “energ...

Chris Brewer, adidas Running Specialty Manager,...

runblogrun.com 21 Feb '13, 12am

This is the third in a series of videos on the recent adidas Energy BOOST by the Shoe Addicts. Chris Brewer, a long-time p...

2013 adidas Energy BOOST Launch Video Series, f...

runblogrun.com 21 Feb '13, 1am

As a courtesy to our readers, we have posted the adidas Energy BOOST videos on this page. We will, in the future, post ind...

Blog updated: Wearing adidas NEO Label out and about

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Decided to try out a new look, inspired by the sweatpants trend all over the internet especially after I got my hands on t...

Boost Your Running Confidence

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adidas Energy BOOST: the unveiling, video by th...

runblogrun.com 20 Feb '13, 2am

The adidas Energy Boost media day was February 13, 2013. adidas unveiled for the global media their most innovative techno...

Alright running ladies - this is a great piece to read on what makes you beautiful:

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dirtyrunning.blogspot.com 21 Feb '13, 3pm

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adidas launches ENERGY BOOST running shoes. only 950 pairs will be available in Singapore. #sportswear

adidas launches ENERGY BOOST running shoes. onl...

superadrianme.com 19 Feb '13, 1am

The proprietary cushioning material BOOST allows you to feel a continuous energy return when running. This technology allo...

adidas' Mikal Peveto speaks on the adidas Energ...

runblogrun.com 20 Feb '13, 12am

adidas hosted a media launch for the adidas Energy Boost in New York City on February 13, 2013. The Shoe Addicts interview...

★ᑎEᗯ★➡ SNEAKERS :: adidas Energy Boost (adidas) ◀

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oceanviewblvd.com 14 Feb '13, 4pm

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finishline.com 22 Feb '13, 7pm

Women's adidas Originals Amberlight Casual Shoes Spice up your tennis shoe collection with the adidas Originals Amberlight...