31 Jan '13, 1pm

The future of @USATrack_Field is looking good. @Max_Siegel

: I have always been very clear on where our sport's value lies: We are the only sport that is literally accessible to everyone. A corporate partner can reach any demographic through track and field, and we provide a unique platform to reach those consumers. We are a sport that has athletes who inspire everyone from little kids in the suburbs, to inner-city children to recent immigrants, and everyone in between. We spent the last six months getting a better handle on our own assets and inventory and how we can package and present those assets to potential partners. Companies aren't looking for brand affinity anymore - at least, not only brand affinity. They are looking for what you can deliver to them and how you can provide a return on their investment. That's what our proposals are focusing on.

Full article: http://www.runblogrun.com/2013/01/max-siegel-ceo-usa-trac...

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