30 Jan '13, 9pm

Max Siegel, CEO, USA Track & Field, Seven Questions from RBR, by Larry Eder: Max Siegel, CEO, USA Track & Field,...

: I have always been very clear on where our sport's value lies: We are the only sport that is literally accessible to everyone. A corporate partner can reach any demographic through track and field, and we provide a unique platform to reach those consumers. We are a sport that has athletes who inspire everyone from little kids in the suburbs, to inner-city children to recent immigrants, and everyone in between. We spent the last six months getting a better handle on our own assets and inventory and how we can package and present those assets to potential partners. Companies aren't looking for brand affinity anymore - at least, not only brand affinity. They are looking for what you can deliver to them and how you can provide a return on their investment. That's what our proposals are focusing on.

Full article: http://www.runblogrun.com/2013/01/max-siegel-ceo-usa-trac...

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The future of @USATrack_Field is looking good. ...

runblogrun.com 31 Jan '13, 1pm

: I have always been very clear on where our sport's value lies: We are the only sport that is literally accessible to eve...

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runblogrun.com 29 Jan '13, 5am

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letsrun.com 31 Jan '13, 7pm

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finishline.com 30 Jan '13, 9pm

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runblogrun.com 07 Feb '13, 9pm

American Track & Field is the largest coaching magazine (print and digital versions) in North America. Focused on track & ...

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finishline.com 30 Jan '13, 1am

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twitter.com 29 Jan '13, 10am

When you tweet with a location, Twitter stores that location. You can switch location on/off before each Tweet and always ...

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runblogrun.com 28 Jan '13, 11pm

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