20 Dec '12, 10pm

Lance Armstrong’s impact on the sport (bad or good) in 2012 is undeniable. He's #2 on our most influential list:

Lance Armstrong’s impact on the sport (bad or good) in 2012 is undeniable. He's #2 on our most influential list:

The Department of Justice dropped its investigation of Lance Armstrong on Feb. 3, 2012, and nine days later he finished second to Bevan Docherty at Ironman 70.3 Panama, beating some of the sport’s best athletes. Armstrong’s continuing ability to generate unparalleled attention for the sport showed when Ironman.com began tallying online coverage numbers. Readership of the live text coverage of Panama was 27 times higher than for a regular Ironman 70.3 event. In fact, all sorts of pinball machines were being lit up: Photos, text updates, page views and requests for media coverage spiked in Panama, and again when Armstrong raced Ironman 70.3 Texas and 70.3 Hawaii.

Full article: http://triathlon.competitor.com/2012/12/features/advertis...

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