28 Jul '16, 2pm

An overview of what Rule 40 means for running

So he understands the other side of a controversy: why athletes and the non-Olympic partner companies who sponsor them are angry that the IOC limits their ability to run advertising campaigns and use social media to celebrate successes and capitalize financially. “I see it from both sides—I live it every day from both sides,” Leon said. “It’s a convoluted space right now.” He’s referring to Rule 40, a policy designed to protect the rights of Olympic sponsors. For the money these brands pay, they are allowed to use trademarked Olympic terms, phrases, and images in their advertising. But for companies that are not official Olympic partners, certain phrases are banned, like “Olympic,” “Rio,” “Gold,” or “Games,” for example. During a blackout period between July 27 and August 24, these non-Olympic sponsors, some of which may support athletes at the Games, also may not wish the...

Full article: http://www.runnersworld.com/olympics/olympic-rule-leaves-...

Tweets

An overview of what Rule 40 means for running

runnersworld.com 28 Jul '16, 1pm

So he understands the other side of a controversy: why athletes and the non-Olympic partner companies who sponsor them are...

Olympic Rule Leaves Non-Sponsors With Few Words

runnersworld.com 27 Jul '16, 9pm

So he understands the other side of a controversy: why athletes and the non-Olympic partner companies who sponsor them are...

Great read on #Rule40

runnersworld.com 28 Jul '16, 1pm

So he understands the other side of a controversy: why athletes and the non-Olympic partner companies who sponsor them are...

Olympians Speak Before #Rule40 Blackout

Olympians Speak Before #Rule40 Blackout

flotrack.org 27 Jul '16, 4pm

The Rule 40 blackout period begins today and runs through August 24. In that time, non-Olympic sponsors and their athletes...

How are you doing so far on your 2016 goals?

runnersworld.com 31 Jul '16, 12am

One small way to start getting better fuel for performance is by packing your own snacks, Brown says. Healthy and convenie...

@TheBirdist

@TheBirdist

audubon.org 27 Jul '16, 8pm

My own history with scopes is pretty complicated. I had always wanted one, but the expense was too high to justify. The ge...

If something hurts when you run, there's probab...

runnersworld.com 28 Jul '16, 5pm

Them are shin splints , and them are the worst. When I first began to run, it felt as though my tibialis muscle was being ...

Rule 40 PSA: @FloSports encourages YOU to suppo...

flotrack.org 07 Aug '16, 11pm

FloSports, an innovative sports media and events company, based in Austin, Texas, is the authentic source for content and ...

Run Journal - The Third Rule – and Running by t...

running.net 02 Aug '16, 10pm

Running, like most any sport is governed by numbers. Miles, kilometers, meters … hours, minutes, seconds … heart rates, BM...

Heel yes! Heels are 40% off. Get them before th...

ninewest.com 28 Jul '16, 5pm

Free standard shipping on all orders of 75$ or more is available for a limited time only. Offer is valid for 5-7 business ...

@RunEatRepeat

runeatrepeat.com 28 Jul '16, 6pm

Hello! How are you? Over here it’s pretty good. I created an easy workout and healthy dinner last night that I wanted to s...

Why my wife fired me as her running coach:

Why my wife fired me as her running coach:

runnersworld.com 29 Jul '16, 9pm

I felt a little blindsided, but in a way it was right in front of me the whole time. Since we’ve known each other—meeting ...

These Are the Seven Olympic Races We Can’t Wait to Watch: Action on the track starts in Rio in two weeks, and...

These Are the Seven Olympic Races We Can’t Wait...

runnersworld.com 29 Jul '16, 8am

World indoor champion Matthew Centrowitz has an uncanny knack for finding openings, even along the inside rail, at just th...

Coach Floreal shares how Keni Harrison went fro...

flotrack.org 28 Jul '16, 1pm

Last Friday, coach Edrick Floreal told his athlete, Keni Harrison, to do something he never told her to do before: lean at...