28 Jul '16, 1pm

Great read on #Rule40

So he understands the other side of a controversy: why athletes and the non-Olympic partner companies who sponsor them are angry that the IOC limits their ability to run advertising campaigns and use social media to celebrate successes and capitalize financially. “I see it from both sides—I live it every day from both sides,” Leon said. “It’s a convoluted space right now.” He’s referring to Rule 40, a policy designed to protect the rights of Olympic sponsors. For the money these brands pay, they are allowed to use trademarked Olympic terms, phrases, and images in their advertising. But for companies that are not official Olympic partners, certain phrases are banned, like “Olympic,” “Rio,” “Gold,” or “Games,” for example. During a blackout period between July 27 and August 24, these non-Olympic sponsors, some of which may support athletes at the Games, also may not wish the...

Full article: http://www.runnersworld.com/olympics/olympic-rule-leaves-...

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