29 Jan '16, 8pm

IAAF is 'old-fashioned' and 'unattractive', says sports marketing guru - Athletics Weekly

IAAF is 'old-fashioned' and 'unattractive', says sports marketing guru - Athletics Weekly

IAAF is ‘old-fashioned’ and ‘unattractive’, says sports marketing guru by Ben Coldwell January 29, 2016 Patrick Nally, who helped market the first IAAF World Championships, has criticised the organisation’s current marketing strategy after Adidas reportedly withdraws The International Association of Athletics Federations (IAAF) is damaged goods and needs to “get its act together” if it is to recover from the reputational damage done by the recent doping scandals, according to the “founding father” of sports marketing, Patrick Nally. After months of allegations and detailed reports into corruption at the IAAF and various individuals’ involvement in the cover-up and extortion of positive drugs tests of Russian athletes, the organisation is now facing up to more damage to its image after the BBC reported that one of its main sponsors, Adidas, was preparing to cut short an 11-...

Full article: http://www.athleticsweekly.com/featured/iaaf-is-old-fashi...

Tweets

Larry Eder of RunBlogRun: Adidas is frustrated with the IAAF, but now is the time for cooler heads to prevail:

Larry Eder of RunBlogRun: Adidas is frustrated ...

runblogrun.com 25 Jan '16, 7pm

adidas is the brand that invented sports marketing, under the late Horst Dassler. Other brands have followed, and one bran...

My thoughts on the terminating of sponsorships, it is not as easy as saying: bye:bye, #iaaf

My thoughts on the terminating of sponsorships,...

runblogrun.com 29 Jan '16, 11am

In track and field, no one makes money from sponsorship a championship. The sponsorship of a World or regional championshi...

#Handbag guru Reed Krakoff partners with Kohl's

#Handbag guru Reed Krakoff partners with Kohl's

movimail.co 30 Jan '16, 8am

Handbag guru Reed Krakoff partners with Kohl's With Krakoff's background and recognizable influence in handbag design, it'...