29 Sep '15, 8pm

New Balance gathers athletes in the U.K. for team bonding and brand-building

We were off the grid. We had limited cell phone reception, no television, group meals, bunk beds, and campfire gatherings, all of which helped foster conversation between the weekend’s planned activities. One of the activities for the group was an afternoon at Go Ape! , a nearby ropes course that put everyone in a vulnerable state as we ziplined, hung, high-wire stepped, and swung through the trees of a nearby forest. We did have a few meetings related directly to New Balance with the purpose of educating the athletes about the brand. One of these was a tour through the company’s factory in Flimby. We walked through the factory store, and learned about the materials and steps that are used to make some of the shoes in New Balance’s Lifestyle collection. Other less formal activities included walking around Hawkshead, a neighboring town, team dinners, hiking up the mountain ...

Full article: http://www.runnersworld.com/taking-splits/runners-encount...

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