25 Apr '14, 9pm

Huge Feat: @RunMeb + @SkechersGO = HUGE success, writes editor-in-chief @BrianMetzler

Huge Feat: @RunMeb + @SkechersGO = HUGE success, writes editor-in-chief @BrianMetzler

“A lot of people questioned us because we got into the market when minimalism was the hot trend,” says Rick Higgins, vice president of merchandising/marketing for Skechers Performance Division. “Everyone was jumping into the minimal footwear market with barefoot-style shoes. That was part of our story with the original GoRun and I think a lot of people looked at it as a typical Skechers play, where we jump on trends and then they burn out over time. But our story was that we wanted to be lasting. We were taking all of the steps at the grassroots level to make sure that the community really understood that we were making real running shoes and we had Meb onboard and that we were going to do everything we could to put the best shoes on the market.”

Full article: http://running.competitor.com/2014/04/staff-blog/sole-man...

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