22 Feb '13, 1pm

We *LOVE* this - Genius initiative: Empty shops turned into squash courts @englandsr @The_BigHit @ljmassaro #squash

We *LOVE* this - Genius initiative: Empty shops turned into squash courts @englandsr @The_BigHit @ljmassaro #squash

We love a bit of creative thinking at Sportsister and the news that empty high street stores are being transformed into ‘pop-up’ (temporary) squash courts strikes us as a stroke of genius! Britain’s first pop-up squash shop, has opened in Manchester’s Corn Exchange and will be rolled out across the UK by England Squash & Racketball as part of The Big Hit campaign. In Manchester, an empty retail unit sandwiched between two of the high streets leading fashion retail brands has been transformed into an open squash facility and proved an instant hit with shoppers. “We feel that empty shops can be put to better use for the community by using them as a temporary squash shops,” said Steve Amos, Head of National Network at ESR. “Working with retail management to make them available and staffed by our regional coaching team, we want consumers to walk out of a clothing store and str...

Full article: http://www.sportsister.com/2013/02/22/genius-initiative-e...

Tweets

It's my mama's birthday today, she turned 29! a...

skinnyrunner.com 25 Feb '13, 12am

My mom is my best friend too! Happy Birthday to your mom! She is absolutely stunning and is a telltale sign you will be lo...