13 Jan '18, 12am

Why @Strava says today is the make-or-break day for your New Year's resolutions:

Why @Strava says today is the make-or-break day for your New Year's resolutions:

Did you make a New Year’s resolution on January 1? If so, have you kept it–and are you likely to continue chasing it after today? According to Strava, January 12 is the date on which most athletes slip with their “new year, new you” goals–most American athletes, anyway. It’s easy to grip a resolution with white-knuckled determination that first week of January. Reaching double digits on January 10 is another win–You’ve got this! But by day 11, you begin hearing your old habits calling for your return to normalcy. And by January 12, the motivation to continue putting up with this “new you” who works out every day or eats less chocolate or does 100 daily push-ups or whatever that shiny New Year’s goal was…well, it melts away. Strava, which has for years earned a reputation as the “social network for athletes,” released data today that shows just how many of its users lose th...

Full article: http://womensrunning.competitor.com/2018/01/news/january-...

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