31 Dec '16, 1am

Great insights by @studio26nyc founder, Jared Kaplan in @PilatesStyle magazine

Great insights by @studio26nyc founder, Jared Kaplan in @PilatesStyle magazine

Though Pilates was developed by a man, for men, getting male clients in the door has long been a challenge for studio owners and teachers. “Though men have always been part of the Pilates scene, the surge in popularity in recent years has been powered by a wave of women participants and instructors,” explains Brandon Gamble, senior faculty for BASI Pilates. “This has contributed to the impression that the Pilates method is more for women, but this notion is quickly dissipating as more men take advantage of Pilates’ many benefits.” But getting more men into the studio or into your classes requires some strategic marketing and instruction. “No matter what anyone says, men think differently than women,” says Valentin, owner of Pilates Body by Valentin in Pleasanton, CA. WHY MEN COME TO PILATES “Men come to me for all kinds of nagging and chronic injuries or muscular imbalance...

Full article: http://www.pilatesstyle.com/2016/articles/prozone-men-method

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