15 Oct '16, 8am

Why Kenyan companies should consider sponsoring athletes besides sponsoring races, A view from Kenya,...

Why Kenyan companies should consider sponsoring athletes besides sponsoring races The months of October through to December sees a lot of road races happening here in Kenya. Many local companies in the country come in to sponsor these races and as an athlete I feel so grateful for such companies. However, unlike in other team sports like volleyball, soccer and rugby where players even get salaries while in their training camps, I am yet to see a local company in Kenya that supports athletes in their training, nutrition, coaching, access to gym facilities, massage, accommodation, travel to races and other daily living expenses. Before they can make it in their careers, athletes go through a lot of struggles and this should be the right time when they need help from the local companies and even the county governments. But, interesting enough, track and road running athletes ...

Full article: http://www.runblogrun.com/2016/10/why-kenyan-companies-sh...

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