28 Sep '12, 9pm

Why women's running shoes are different from men's, including the phrase "shrink 'em and pink 'em".

Why women's running shoes are different from men's, including the phrase "shrink 'em and pink 'em".

Until relatively recently, the common approach from sportswear companies towards women’s running shoes was the now sarcastic motto “shrink ‘em and pink ‘em”, as womens running shoes were no more than a mens shoe in feminine colours.Nowadays, sports company understood the huge market potential represented by female runners and they are starting approaching the design and engineering of running shoes for women in a different way.It is a fact that womens are bio-mechanically very different from men and by focusing on those differences and addressing specific issues is now the main driver by those companies who consider female runners as an important chunk of their market.

Full article: http://www.runningshoesguru.com/2009/05/choose-the-best-w...

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