2012 Euro Champs, Global News,by Alfons Juck, note

2012 Euro Champs, Global News,by Alfons Juck, note by Larry Eder: Lemaitre, Bolt, Ndure, Monaco DL 2011, photo b...

KINGSTON (JAM): Interesting BBC piece about Usain Bolt, the most marketable sportsman on the planet, ahead of the biggest event of his career. „At the moment Usain gets about 10 interview requests a day from all over the world," his agent Ricky Simms told BBC Sport. But it is not just the media who want a piece of Olympic 100m champion and world record holder Bolt. Simms is the gatekeeper with whom big business must negotiate if they want their products to benefit from the Jamaican's phenomenal performances and winning personality. If Twitter is today's barometer of public buzz, then Bolt has surpassed David Beckham, that traditional benchmark of sporting celebrity, as the global face of the Games. According to market research agency Nielsen, Bolt is the subject of 0.62% of global online Olympics discussions, with local boy Beckham trailing behind on 0.52%. Writes BBC.

Full article: http://www.runblogrun.com/2012/06/2012-euro-champs-global...