13 May '12, 5pm

The State of the Running Shoe Market: First Quarter 2012 Sales Analysis

The State of the Running Shoe Market: First Quarter 2012 Sales Analysis

Matt Powell of SportsOneSource sent out his quarterly update on running shoe sales last week (add him on LinkedIn if you’d like to receive his report, or follow him on Twitter ). I asked Matt if I could share his data on running sales and he kindly obliged. His report indicates that the lightweight running category (shoes under 10oz in weight) continues to cannibalize traditional running shoe market share. Minimalist remains small, though if you include the Nike Free it makes up 12% of the market. It’s worth noting that these numbers are from Sporting Goods, Athletic Footwear, and Running/Outdoor Specialty Retailers, so many of the shoes sold are likely not used for running. Here is Matt’s report on Q1 2012 sales: “Running sales declined in the low singles in Q1 on the weak April. While Lightweight Running (25% of all Running) grew about 20%, it was more than offset by los...

Full article: http://www.runblogger.com/2012/05/state-of-running-shoe-m...

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