30 Mar '12, 11am

Vibram Fivefingers

By Jeff Dengate Is barefoot running better for you than wearing shoes? Debate or conflicting scientific studies aside, that question may get answered through litigation. Vibram, makers of the popular FiveFingers footwear, is named as the defendant in a class action lawsuit filed in the US District Court in Massachusetts, which alleges that Vibram made deceptive statements about the benefits of running barefoot. According to Footwear Business Update , the suit states: "Given that Defendants' advertising and marketing equates barefoot running with running in FiveFingers, Defendants' uniform deceptive statements about barefoot running are also deceptive statements about Five Fingers," alleges the suit. Basically, the lawsuit asserts that the company makes deceptive claims in its advertising, for which there are no credible scientific studies, for financial gain ("unjust enric...

Full article: http://news.runnersworld.com/2012/03/29/vibram-sued-over-...

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