29 Mar '12, 8pm

Are you FIRED UP over VIBRAM being SUED for "deceptive marketing" over barefoot running claims?

Through an extensive, comprehensive, and uniform nationwide marketing campaign, Defendants claim that “scientific research” shows that their expensive FiveFingers (ranging from approximately $80-$125 per pair) will provide “all the health benefits of barefoot running” to anyone who runs in them and that traditional running shoes do not provide such health benefits. Given that Defendants’ advertising and marketing equates barefoot running with running in FiveFingers, Defendants’ uniform deceptive statements about barefoot running are also deceptive statements about FiveFingers. Defendants have claimed that running in FiveFingers, inter alia, improves posture and foot health, reduces risk of injury, strengthens muscles in feet and lower legs, and promotes spine alignment. Defendants have used these claims to charge a premium for FiveFingers that consumers readily paid, belie...

Full article: http://birthdayshoes.com/vibram-in-class-action-lawsuit-o...

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