18 Nov '13, 11pm

Craig Heisner, President of Newton Running Company, The RBR Interview, by Larry Eder, #newtonrunning, #tre2013,...

Craig Heisner, President of Newton Running Company, The RBR Interview, by Larry Eder, #newtonrunning, #tre2013,...

It was important to simplify the lexicon of our product positioning and technology and build a merchandising story that was more intuitive for both retailers and consumers. To do so, we launched our POP platforms - a nod to the "pop" sensation felt while running in Newton shoes and an acronym for the true "Point of Power Power" at mid stance and toe off in an efficient gait. We launch with the POP 1 platform found in our new Q1 '14 products, which offers a more dynamic and aggressive ride via lugs that are accentuated more in the toe-off region. POP 2 and POP 3 shoes will follow with unique performance characteristics that will clearly separate the collection while still offering the integrity of the Newton ride.

Full article: http://www.runblogrun.com/2013/11/craig-heisner-president...

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