25 Jun '13, 8am

Repost of my latest piece - thoughts on why #science's value for HP sport & health is not recognized: #marketing

The failure of knowledge marketing: The example of obesity and activity For the last six weeks, I've been on and off aeroplanes flying between Europe, Africa and the USA for a series of conferences on science, high performance, coaching and more science. It's been a stimulating and challenging period, one which has entrenched a realisation about the value of sports science that I've been developing for a while now, namely that the effectiveness of science is primarily dependent on how well it is 'sold' to prospective 'end-users', be they coaches, high performance managers, policy-makers in government or athletes. Today, reading through a few local papers, I came across a report that is the catalyst for some further thoughts on this subject, and below are some of my thoughts on it, which use the specific example of obesity and physical activity, but which are equally releva...

Full article: http://www.sportsscientists.com/2013/06/a-failure-of-know...

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by @Scienceofsport

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