21 Mar '13, 9am

Nike Selects 10 Startups in Digital Sports, Offers Funding and Mentoring

Nike Selects 10 Startups in Digital Sports, Offers Funding and Mentoring

Nike’s Mission Statement is “To bring innovation and inspiration to every athlete in the world “. I have always liked this statement (for completeness, the statement goes on saying “if you have a body, you are an athlete”) and I like that Nike actually does it. They bring inspiration by sponsoring amazing athletes in every sport and funding sporting activities throughout the world. They bring innovation with their products. And make billions while doing so . Nike has been playing in the digital world for a while Innovation is not only about the products, but increasingly about the digital and social aspects of sports. First through Nike+ then with the Fuelband (passing by several partnerships with Apple and Microsoft’s Xbox), Nike is really trying to create a community that interacts in the digital world through the physical activities they do in the real world. In a simil...

Full article: http://www.runningshoesguru.com/2013/03/nike-selects-10-s...

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