My Problem With the adidas Boost Marketing Approach: Time for a bit of a rant, hold on tight. My Wednesday morn...

My Problem With the adidas Boost Marketing Approach

runblogger.com 14 Feb '13, 1am

My Problem With the adidas Boost Marketing Approach: Time for a bit of a rant, hold on tight. My Wednesday morn...

Time for a bit of a rant, hold on tight. My Wednesday mornings are typically reserved for Daddy-dates with my 2-year-old son. Sometimes we hang out and play trucks, sometimes we go out on an adventure. Today we decided to hit what he likes to call “the gym” (it’s a gymnastics training center that doubles as a kid playground in the morning). One of my favorite pieces of equipment at the gym is the tumble-track. If you’re not familiar with a tumble-track, it’s basically a long, narrow trampoline that you can run down and leap off of onto a big mat to practice flips (something that I wouldn’t dare try…). Today I was running down the tumble track and was wondering to myself how it would feel to run a longer distance on the bouncy surface. That got me to thinking about the adidas Boost midsole material, which has been described as “bouncy” and is being touted as providing enhan...

Full article: http://www.runblogger.com/2013/02/my-problem-with-adidas-...

Tweets

@joelforbes_PT » 11 Mar '13, 4am
RT @FormB4Footwear: My Problem With the adidas Boost Marketing Approach [link] #FormBeforeFootwear
@FormB4Footwear » 02 Mar '13, 12pm
My Problem With the adidas Boost Marketing Approach [link] #FormBeforeFootwear
@Cuegalos » 26 Feb '13, 5pm
My Problem With the adidas Boost Marketing Approach | Runblogger [link] via @po_st #boost @adidas_ES @adidasrunning
@WTWilliamson » 18 Feb '13, 12pm
Adidas Boost [link]
@holabirdsports » 15 Feb '13, 3pm
@runsheprun Thanks for sharing! Great points here: [link] I'm interested in reading a post-try review (via @Runblogger) (em)
@RunShepRun » 15 Feb '13, 3pm
@holabirdsports As Flavor Flav once said, "Don't believe the hype." [link] (ht: @runblogger ) #BOOST
@OptimalRun » 15 Feb '13, 1pm
@runblogger wants evidence not just marketing claims from #adidas about their new #Boost midsole material. [link]
@sportinjurymatt » 14 Feb '13, 5pm
#running - Follow up article to last tweet - By @runblogger: "My Problem With the adidas Boost Marketing Approach" [link]
@DeacHawk » 14 Feb '13, 1pm
good read from @runblogger My Problem With the adidas Boost Marketing Approach | Runblogger [link] via @po_st
@oroig » 14 Feb '13, 1pm
@kungfujete @whatdafac [link]
@aircooledfreak » 14 Feb '13, 10am
RT @Runblogger: @Sports_Pod @KineticRev I expanded on it a bit in a longer rant: [link]
@treitevold » 14 Feb '13, 8am
Adidas lauches #Boost, but the marketing campaign is full of flaws, according to Runblogger [link]
@runfastermommy » 14 Feb '13, 2am
Love reading a blogger that KNOWS his science: My Problem With the adidas Boost Marketing | @Runblogger [link] via @po_st
@DhirenSalian » 14 Feb '13, 1am
And then @Runblogger talks about his problem with the adidas Boost Marketing Approach. [link]
@LeoPerrotta » 14 Feb '13, 1am
Sobre el lanzamiento hecho hoy por Adidas my Problem With the adidas Boost Marketing Approach | Runblogger [link] via @po_st
@A_Running_Baker » 14 Feb '13, 1am
RT @Runblogger: My Problem With the adidas Boost Marketing Approach: Time for a bit of a rant, hold on tight. My Wednesday morn... [link]
@Sasquatch42 » 14 Feb '13, 1am
Amen!"@Runblogger: My Problem With the adidas Boost Marketing Approach: Time for a bit of a rant, hold on tight. ... [link]"
@GastoniaRunClub » 14 Feb '13, 1am
My Problem With the adidas Boost Marketing Approach: Time for a bit of a rant, hold on tight. My Wedne... [link] #running
@Run_Geek » 14 Feb '13, 1am
My Problem With the adidas Boost Marketing Approach [link] via @RunBlogger
@CreativeMedCnct » 14 Feb '13, 1am
My Problem With the adidas Boost Marketing Approach: Time for a bit of a rant, hold on tight. My We... [link] @Runblogger
@eposounds » 14 Feb '13, 1am
My Problem With the adidas Boost Marketing Approach: Time for a bit of a rant, hold on tight. My Wednesday morn... [link]
@WhyMarathon » 14 Feb '13, 1am
My Problem With the adidas Boost Marketing Approach: Time for a bit of a rant, hold on tight. My Wedne... [link] #running
@Runblogger » 14 Feb '13, 1am
My Problem With the adidas Boost Marketing Approach: Time for a bit of a rant, hold on tight. My Wednesday morn... [link]