14 Feb '13, 1am

My Problem With the adidas Boost Marketing Approach: Time for a bit of a rant, hold on tight. My Wednesday morn...

Time for a bit of a rant, hold on tight. My Wednesday mornings are typically reserved for Daddy-dates with my 2-year-old son. Sometimes we hang out and play trucks, sometimes we go out on an adventure. Today we decided to hit what he likes to call “the gym” (it’s a gymnastics training center that doubles as a kid playground in the morning). One of my favorite pieces of equipment at the gym is the tumble-track. If you’re not familiar with a tumble-track, it’s basically a long, narrow trampoline that you can run down and leap off of onto a big mat to practice flips (something that I wouldn’t dare try…). Today I was running down the tumble track and was wondering to myself how it would feel to run a longer distance on the bouncy surface. That got me to thinking about the adidas Boost midsole material, which has been described as “bouncy” and is being touted as providing enhan...

Full article: http://www.runblogger.com/2013/02/my-problem-with-adidas-...

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