05 Feb '18, 3pm

The age of the “indie running brand” has arrived. #run #running #runchat

The age of the “indie running brand” has arrived. #run #running #runchat

In 2015, Scott Bailey took up ultra running. But, the former CEO and co-founder of One Distribution Company, the parent company of skatewear brands KR3W and Supra, was having trouble finding a pair of running shorts he liked as he covered distances much further than a typical marathon. His solution was to create his own running apparel brand – Path Projects . Launched in late 2017, his versatile and direct-to-consumer line provides simple earth-toned shirts, shorts and hats intended to appeal to people like himself. “I want to target people who run, who are really into product and are looking for something that makes their run more enjoyable,” Bailey said. “If they are running five miles or 100 miles, I want to have a product that works for all of that.” Over the past five years, at least 12 brands with similar roots have entered the running apparel industry. These include...

Full article: https://www.runningshoesguru.com/2018/02/the-age-of-the-i...

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A splash of color never hurts. Visit

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