12 Jan '18, 1pm

Well said @ambyburf

Well said @ambyburf

“No, no, no,” I protested, as she scanned the photo and ad copy. “It’s not about the shoes. It’s never about the shoes. It’s about the runner.” My wife stared at the pages for a moment or two. “Careful,” she noted. “Nike might be playing with you. I think the ad could be tongue in cheek.” I’m referring to the two-page spread highlighting Shalane Flanagan’s win in last November’s New York City Marathon. Flanagan is saying “F4%K Yeah,” more or less what she uttered in the final yards as she became the first American woman winner at NYC since 1977. The advertising copy says, “It’s Gotta Be The Shoes,” specifically Nike’s Zoom Vaporfly 4% shoe. I don’t think so. However, my wife is probably right. Nike ad wizards have been messing with the athlete-shoe connection at least since 1989 when Spike Lee and Michael Jordan first came together in a famous “It’s Not About The Shoes” ca...

Full article: http://www.ambyburfoot.com/2018/01/sorry-nike-that-new-sh...

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Had the same reaction when I opened up the latest @runnersworld. Well said, @exerscience.

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