Brooks Running Company Breaks the Tape with Double-Digit growth in 2012, from release, note by Larry Eder: Brook...

Brooks Running Company Breaks the Tape with Double-Digit growth in 2012, from release, note

runblogrun.com 23 Jan '13, 8pm

Brooks Running Company Breaks the Tape with Double-Digit growth in 2012, from release, note by Larry Eder: Brook...

Brooks Running Company made the decision, way back in 1999, to follow its own drummer. In 2000, Brooks dropped a large channel distributor, who was, in the final analysis, costing them more money than they made. They ventured into reaching out to the high school part of the sport (which many companies still don't get, high school kids buy an average of five pairs a year and ARE your future consumers), making not good product, but consecutively producing excellent product, and remembering that each and every day, Brooks makes running shoes and needs to sell running shoes, one consumer at a time.

Full article: http://www.runblogrun.com/2013/01/brooks-running-company-...

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Brooks Running Company Breaks the Tape with Double-Digit growth 2012, from release, note by Larry Eder [link] @brooksrunning
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Brooks Running Company Breaks the Tape with Double-Digit growth in 2012, from release, note by Larry Eder: Brook... [link]
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Brooks Running Company Breaks the Tape with Double-Digit growth in 2012, from release, note by Larry Eder: Brook... [link]
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Brooks Running Company Breaks the Tape with Double-Digit growth in 2012, from release, note by Larry Eder: Brook... [link]
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Brooks Running Company Breaks the Tape with Double-Digit growth in 2012, from release, note by Larry Eder: Brook... [link]
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Brooks Running Company Breaks the Tape with Double-Digit growth in 2012, from release, note by Larry Eder: Brook... [link]