27 Oct '17, 2pm

Asics Unveils New Identity, I MOVE ME. Let Us Know Your Thoughts...#EFOOTWEARVIP

Another example of "Move Me" campaign Irvine, CA August 1, 2017 - True sport performance brand ASICS unveils a new global brand message, identity, retail concept and powerful integrated brand activation - the brand's most significant marketing initiative to date. The refresh kicks off in London with the aim of getting the world moving, one city at a time. This marks an important milestone for ASICS as the brand sets out to communicate a contemporary expression of its founding vision and philosophy to a new generation of consumer; to bring people together and inspire them to be healthy, happy and energized through sport. The new brand identity, developed in conjunction with Bruce Mau Design, is the most significant brand refresh ASICS has undertaken since the introduction of the ASICS Spiral logo in 1992. The hero brand message, I MOVE ME (trademarked), taps into ASICS 70-y...

Full article: http://www.runblogrun.com/2017/08/asics-launches-move-me-...

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#ASICS #GelLyte5 #GLV #SneakerFreaker

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